Project+Look+Sharp

Section 11 Group 3


 * Mover Name:** Project Look Sharp
 * Basic Work:** Project Look Sharp was founded at Ithaca College. Its emphasis is on how media literacy can be used as a pedagogical approach for teaching more content across the K-12 curriculum. The purpose is to focus on the value of “reading” visual and audiovisual messages. By encouraging this type of learning for students the program intends to promote critical thinking, communication, and technology skills.

1. Who made the message and what is their purpose? 2. Who is the target audience? 3. What techniques are used to persuade and attract attention? 4. What messages are portrayed about particular people, places, behaviors, etc.? 5. How accurate is the material? 6. What important information maybe has been left out? Also, a key practice in ensuring the effectiveness of media literacy is training students to learn from videos in the same way they would learn from textbooks. According to Project Look Sharp, its very useful to show films in short segments, to stop and discuss, and to leave the lights on to facilitate active viewing.
 * Key Work:** In order for media literacy to be effective, Project Look Sharp emphasizes the importance of keeping in mind the following questions when viewing media:
 * Key Personnel:** Cynthia L. Scheibe – She’s an associate professor at Ithaca College and the executive director of Project Look Sharp. She provides support, resources, and training for K-12 teachers and support to integrate media literacy and critical thinking across the curriculum.
 * Why/How a mover?** Project Look Sharp is trying to progressively move education away form the increasing focus on tests. It’s considered a mover because its trying to engage students in a different approach of teaching, moving them away form the core-content requirements of schools today. Project Look Sharp is getting students and teachers to learn from a different, more effective, and more intriguing perspective.


 * Reference:** __A Deeper Sense of Literacy__  by. Cynthia L. Scheibe